Prolific Producer Alex Fisher Exclusive Interview

EDM promotion and marketing agency for trance, house, techno, dubstep, bigroom, future house, deephouse, tech house and more.

Alex Fisher Interview Hammarica PR

Alex Fisher currently has productions out on labels like High Contrast, Reset, Spinnin, Fraction, Fektive, Future Focus and more. Time for a chat with this guy!

In a few words, could you describe your style?

I would describe it as a mix of House, Techtrance and Trance with influences from “the early days”.

Is EDM the new Rock n Roll?

I believe it is. DJ/producers are the new Beatles or Rolling Stones. Certainly after EDM has crossed over to The States. This opens up a door to a massive new audience. And because of social media like Facebook and Twitter, tracks can gain attention in very little time.

If you could put one non-famous person in the spotlight who means a lot to you, other than you direct family or friends, who would that be and why?

I was watching a TV show the other day, called: ‘Over mijn lijk’ (translated ‘over my dead body’). I saw a guy named Jip who had a terminal disease . He was still so positive, despite of his destiny, and when they asked him if he had some kind of message, or last words which he wanted to share with the public, his answer was very moving. His advice, to put it short was to live your life in an open and honest way and try not to let negativity get you down. Coming from his mouth it reminded me to enjoy life to its fullest. I’m sure his story will stay in my memory forever.

What do you consider to be your biggest break that launched your DJ career?

My big break as a DJ/producer came through a co-production with Wezz Devall. We took Jeckel and Hyde’s jumpstyle track ‘Frozen Flame’ and turned it into a classic trancer. The track got immediate attention from Paul Oakenfold, who played in his set at Trance Energy and signed it to his high profile label, Perfecto. After that we signed a contract with Digidance (The Klubbheads) as Wezz & Fisher.

Do you feel the mainstream media treats famous DJs in a different way than famous popstars?

No, not anymore. Look at DJ/producers like Tiësto, Afrojack and David Guetta. Their ‘star status’ is probably just as big, if not bigger than most mainstream popstars. It also depends on who you ask. But the group of people who are discovering EDM is getting bigger by the minute. It sure makes you wonder what the future has in store for us.

Did you ever participate in a remix competition and do you feel these are good or bad for new talent?

When I first started producing? Sure, lots of times. Therefore I don’t think of it as a bad thing for new talent. If you take a track which has already proven to be successful, flip it over and turn it into something new and refreshing, chances are it will be received in a positive way. But you have make sure it is well balanced. Remixing Frozen Flame opened up quite a few doors for me.

What is the essential track from you in 2012 that no one should miss out on and why?

That would be my latest release on Future Focus Recordings: ’18 Years’. I produced the track in a time when things weren’t really going my way to say the least. It allowed me to let go of all the emotions I felt inside. Therefore track is very melancholic.

Do you have crazy dance moves?

Currently I am practicing my Gangnam style-moves, but I used to be very good at doing the Macarena 😉

How do you balance your DJ career with other obligations in your life?

Well, I can tell you that this is very challenging to say the least. In my opinion you can always find time for things you really enjoy doing, even if this means getting a few hours less sleep at night. A day only has 24 hours, so if I need extra time finishing a project, I cut my nights short.

What jobs have you done before becoming a DJ?

I started out grilling the world’s most famous hamburgers at Mc. Donalds and after that I served time in the military. Coming out of the military I worked at a couple factories, but I am currently employed for a few hours a week creating custom made car seats.

Is there a final thing you would like to say to our readers?

This might sound a little ‘Steve Jobs-ish’ but I believe that we are created to be the best version of ourselves. Stay true to what’s in your heart, to who you are inside, en where you want to be in life. Follow your own instincts and create the music YOU like. It’s the only way to keep the musical evolution moving forward. Think outside the box.

Connect:
http://www.djalexfisher.com